About this site

Below the Surface is a weekly newsletter about the human side of AI adoption — the psychology, the friction, and the invisible forces that decide whether transformation actually sticks.

It's written by Quintin Smith, founder of Anchor11 Consulting. Manufacturing background — World Class Manufacturing practitioner and teacher at Chrysler, ventilator production at Ventec during COVID, kaizen-hardened and root-cause fluent. Former motorcycle shop owner. Technical writer, business performance coach, and lifelong student of how people actually absorb new capability. Now a full-time AI Adoption Consultant at a Fortune 500 company that's setting the standard for AI adoption in its industry.

New issues land every Tuesday morning.

Want the full story? Read the manifesto.

Want to get in touch? Reply to any issue, or email [email protected] directly. I read everything.